Waterfront Sekuritas
3 Decade of Investing
With over three decades of experience in Indonesia’s financial sector, Waterfront Sekuritas has become a trusted partner for investors, IPO consultants, and issuers nationwide. As the investment landscape continues to evolve, the brand saw an opportunity to transform its identity and embrace a more agile and digital-first presence.
With over three decades of experience in Indonesia’s financial sector, Waterfront Sekuritas has become a trusted partner for investors, IPO consultants, and issuers nationwide. As the investment landscape continues to evolve, the brand saw an opportunity to transform its identity and embrace a more agile and digital-first presence.
Client
Client
Waterfront Sekuritas
Waterfront Sekuritas
CAPABILITIES
CAPABILITIES
Identity
Identity
,
,
Social Media
Social Media
Year
Year
2025
2025
Industry
Industry
Finance and Tech
Finance and Tech
Strategy
Strategy
Three Decades Redefining Partnerships
Three Decades Redefining Partnerships
This shift was not only about refreshing visuals but about reinforcing Waterfront’s long-standing commitment to strategic growth and client success.
This shift was not only about refreshing visuals but about reinforcing Waterfront’s long-standing commitment to strategic growth and client success.
DESIGN
DESIGN
Visualizing Growth Through a Renewed Identity
Visualizing Growth Through a Renewed Identity
The new identity draws inspiration from three core ideas: assets, direction, and growth. These are brought to life through a symbol that merges upward-pointing arrows with a grounded base, expressing stability and forward motion.
A blue (professional blue - future blue) gradient anchors the visual system, representing trust and financial maturity, while bold typography and modern layouts signal a fresh chapter for the brand. Every element from patterns to messaging, works together to communicate Waterfront’s vision of progress and clarity in financial decision-making.
The new identity draws inspiration from three core ideas: assets, direction, and growth. These are brought to life through a symbol that merges upward-pointing arrows with a grounded base, expressing stability and forward motion.
A blue (professional blue - future blue) gradient anchors the visual system, representing trust and financial maturity, while bold typography and modern layouts signal a fresh chapter for the brand. Every element from patterns to messaging, works together to communicate Waterfront’s vision of progress and clarity in financial decision-making.
IMPACT
IMPACT
Positioned for the Future of Investment
Positioned for the Future of Investment
This transformation brings a unified look and voice to all brand touchpoints, from digital platforms and investor presentations to public communication and social media.
More than a visual update, the new Waterfront Sekuritas identity positions the firm to meet the needs of both seasoned and emerging investors. It reflects the company’s role as a dependable guide in helping clients manage assets, achieve financial goals, and grow with confidence into the future.
This transformation brings a unified look and voice to all brand touchpoints, from digital platforms and investor presentations to public communication and social media.
More than a visual update, the new Waterfront Sekuritas identity positions the firm to meet the needs of both seasoned and emerging investors. It reflects the company’s role as a dependable guide in helping clients manage assets, achieve financial goals, and grow with confidence into the future.
“Working with Intrval brought real impact to our transformation. They crafted a brand identity that clearly communicates our credibility and long-term growth vision to our investment partners.”
Rian Putra
VP of Business & Technology Waterfront Sekuritas
Result
Result
Credits
Creative Direction:
Michael Karmelius
Design:
Michael Karmelius
Motion Design:
Giovanni
Project Management:
Arief Kristianto
Waterfront Sekuritas:
Rian Putra
