Drawing inspiration from Manado’s turquoise waters, lush hillsides, and golden sunsets, the new identity centers on a fluid gradient that signals energy and warmth. A wave‑shaped “M” logo captures both motion and continuity, reflecting the mall’s dual focus on commerce and leisure.

Wayfinding became a core deliverable: a bold, color‑coded system guides visitors seamlessly through Megamall 1 and 2, while fresh typography and modular layouts ensure consistency across digital, environmental, and retail touchpoints. From façade banners to parking signage, every asset was re‑engineered to create an intuitive, elevated guest experience.