Megamall
Megamall
Bliss of Manado
Bliss of Manado
Megamall Manado was once the city’s retail centerpiece, but newer lifestyle centers quickly overtook its appeal. Sitting in the revitalized Megamas district, a mixed hub for business, leisure, and living, the mall needed more than a facelift.
Megamall Manado was once the city’s retail centerpiece, but newer lifestyle centers quickly overtook its appeal. Sitting in the revitalized Megamas district, a mixed hub for business, leisure, and living, the mall needed more than a facelift.
Client
Client
Megamall
Megamall
CAPABILITIES
CAPABILITIES
Identity
Identity
,
,
Digital
Digital
Year
Year
2025
2025
Industry
Industry
Consumer Goods and Retail
Consumer Goods and Retail
Strategy
Strategy
Repositioning a Landmark Destination
It needed a brand transformation that would restore its status as Manado’s premier shopping address. With construction of Megamall 2 under way, the brief called for a family‑first identity that resonated with local shoppers, attracted national tenants, and recast the complex as a modern icon for North Sulawesi.
It needed a brand transformation that would restore its status as Manado’s premier shopping address. With construction of Megamall 2 under way, the brief called for a family‑first identity that resonated with local shoppers, attracted national tenants, and recast the complex as a modern icon for North Sulawesi.
DESIGN
DESIGN
A Vibrant Identity Inspired by Manado’s Spirit
Drawing inspiration from Manado’s turquoise waters, lush hillsides, and golden sunsets, the new identity centers on a fluid gradient that signals energy and warmth. A wave‑shaped “M” logo captures both motion and continuity, reflecting the mall’s dual focus on commerce and leisure.
Wayfinding became a core deliverable: a bold, color‑coded system guides visitors seamlessly through Megamall 1 and 2, while fresh typography and modular layouts ensure consistency across digital, environmental, and retail touchpoints. From façade banners to parking signage, every asset was re‑engineered to create an intuitive, elevated guest experience.
Drawing inspiration from Manado’s turquoise waters, lush hillsides, and golden sunsets, the new identity centers on a fluid gradient that signals energy and warmth. A wave‑shaped “M” logo captures both motion and continuity, reflecting the mall’s dual focus on commerce and leisure.
Wayfinding became a core deliverable: a bold, color‑coded system guides visitors seamlessly through Megamall 1 and 2, while fresh typography and modular layouts ensure consistency across digital, environmental, and retail touchpoints. From façade banners to parking signage, every asset was re‑engineered to create an intuitive, elevated guest experience.
IMPACT
IMPACT
A Stronger Brand, a Stronger Mall
Early results show the impact of the rebrand: Megamall secured 80 percent of new tenant commitments well ahead of its Q4 2025 relaunch. The refreshed identity signaled progress to business partners and the community alike, re‑establishing the complex as Manado’s most complete, contemporary shopping destination.
Beyond retail, the new Megamall brand now champions family moments, everyday convenience, and regional pride, anchoring the mall as a lifestyle hub at the center of the city’s growth story.
Early results show the impact of the rebrand: Megamall secured 80 percent of new tenant commitments well ahead of its Q4 2025 relaunch. The refreshed identity signaled progress to business partners and the community alike, re‑establishing the complex as Manado’s most complete, contemporary shopping destination.
Beyond retail, the new Megamall brand now champions family moments, everyday convenience, and regional pride, anchoring the mall as a lifestyle hub at the center of the city’s growth story.
“Intrval truly understands our challenges in building the next chapter of Megamall. The launch of Megamall 2 marks our vision to create a strong lifestyle mall brand and position Megamall as the number one destination in Manado. With a bold identity and stunning visual approach crafted by Intrval, we’re confident this transformation will lead us to a new era of success. Manado is just the beginning, we’re ready to expand to more cities.”
Irawan Handoko
Irawan Handoko
Director of PT Megasurya Nusalestari (Megamas District, Manado)
Director of PT Megasurya Nusalestari (Megamas District, Manado)
Result
Result
80%
80%
New mall tenants filled within 3 months
New mall tenants filled within 3 months
Credits
Creative Direction:
Creative Direction:
Michael Karmelius
Michael Karmelius
Strategy:
Strategy:
Alvin Trisnowidjojo
Alvin Trisnowidjojo
Design:
Design:
Michael Karmelius
Michael Karmelius
Project Management:
Project Management:
Arief Kristianto
Arief Kristianto
Megamall:
Megamall:
Irawan Handoko
Irawan Handoko
