Stockpeek
Invest Together with Expert
StockPeek is a fintech startup that enables users in Indonesia to invest by following the portfolios of expert investors. As a new entrant in a rapidly expanding digital investment space, the brand faced a key challenge: how to earn user trust, simplify complex financial behavior, and position itself as a platform for growth, both for beginners and professionals.
StockPeek is a fintech startup that enables users in Indonesia to invest by following the portfolios of expert investors. As a new entrant in a rapidly expanding digital investment space, the brand faced a key challenge: how to earn user trust, simplify complex financial behavior, and position itself as a platform for growth, both for beginners and professionals.
Client
Client
Stockpeek
Stockpeek
CAPABILITIES
CAPABILITIES
Identity
Identity
,
,
Digital
Digital
Year
Year
2022
2022
Industry
Industry
Finance and Tech
Finance and Tech
Strategy
Strategy
Investing Was Never
Meant to Be Solo
Investing Was Never
Meant to Be Solo
The goal was to develop a brand that communicated expertise without intimidation. One that positioned investing not as a solo endeavor, but as a collaborative experience, peer-led, transparent, and inclusive.
We began by anchoring the brand around StockPeek’s core value: investing together. The platform’s unique model, allowing users to observe and mirror expert strategies, shaped our strategic positioning. Rather than leading with data, we crafted a narrative focused on learning by following, combining clarity, education, and real-time insight. Messaging was tailored for two key audiences: novice investors seeking mentorship, and professionals ready to grow their influence.
The goal was to develop a brand that communicated expertise without intimidation. One that positioned investing not as a solo endeavor, but as a collaborative experience, peer-led, transparent, and inclusive.
We began by anchoring the brand around StockPeek’s core value: investing together. The platform’s unique model, allowing users to observe and mirror expert strategies, shaped our strategic positioning. Rather than leading with data, we crafted a narrative focused on learning by following, combining clarity, education, and real-time insight. Messaging was tailored for two key audiences: novice investors seeking mentorship, and professionals ready to grow their influence.
DESIGN
DESIGN
Branding a Platform
That Feels Like a Mentor
Branding a Platform
That Feels Like a Mentor
Visually, the identity was built on the concept of growth and visibility. We introduced a modular system inspired by vertical “peek” columns, a graphic interpretation of stock charts and upward momentum. A refined, dynamic color palette was paired with modern, clean typography to balance professionalism and approachability.
To humanize the experience, we created three investor personas, cautious, balanced, and aggressive, reflecting different investment styles and guiding users through the platform. UX design emphasized clarity and reduced cognitive friction, with intuitive layouts, responsive UI, and microinteractions that brought portfolio data to life.
We used motion design to enhance the “peek” experience, making user engagement feel active, guided, and rewarding. Onboarding was optimized to increase conversion and retention, while a flexible content system enabled expert investors to share insights at scale. The brand extended consistently across digital touchpoints, pitch materials, investor events, and community education platforms.
Visually, the identity was built on the concept of growth and visibility. We introduced a modular system inspired by vertical “peek” columns, a graphic interpretation of stock charts and upward momentum. A refined, dynamic color palette was paired with modern, clean typography to balance professionalism and approachability.
To humanize the experience, we created three investor personas, cautious, balanced, and aggressive, reflecting different investment styles and guiding users through the platform. UX design emphasized clarity and reduced cognitive friction, with intuitive layouts, responsive UI, and microinteractions that brought portfolio data to life.
We used motion design to enhance the “peek” experience, making user engagement feel active, guided, and rewarding. Onboarding was optimized to increase conversion and retention, while a flexible content system enabled expert investors to share insights at scale. The brand extended consistently across digital touchpoints, pitch materials, investor events, and community education platforms.
IMPACT
IMPACT
From Scroll to Stake:
How Design Drove Growth
From Scroll to Stake:
How Design Drove Growth
In under a year, StockPeek grew to over 10,000 active users, onboarded more than 50 verified investors, and secured hundreds of thousands of dollars in pre-seed funding. The platform successfully managed around Rp. 3 billion in total portfolios and concluded its early phase with a strategic exit, bringing in new investors and leadership to accelerate the next stage of growth.
In under a year, StockPeek grew to over 10,000 active users, onboarded more than 50 verified investors, and secured hundreds of thousands of dollars in pre-seed funding. The platform successfully managed around Rp. 3 billion in total portfolios and concluded its early phase with a strategic exit, bringing in new investors and leadership to accelerate the next stage of growth.
“Collaborating so closely with the Intrval team was fantastic. Together, we built a design system that brilliantly captures the speed, energy & intensity."
Rian Putra
Co-Founder of StockPeek
Result
Result
120+
Verified investors managing their portfolios
1K
Total active user in one year
10B+
Total portfolio value
Credits
Creative Direction:
Michael Karmelius
Design:
Michael Karmelius, Bayu Prihantoro
Strategy:
Rico Azhari
Illustration:
Hansen Alby
Case Study Production:
Michael Karmelius, Rizki Catur
StockPeek:
Rian Putra, Rangga Laksmana, Jeffy
