Platinum Resto
Discover Worldy Taste
Platinum Café Resto has been serving Indonesian diners since 2003, known for its generous portions, halal-certified menus, and global culinary variety. Over time, however, the brand’s visual presence began to feel dated in a market now saturated with trend-driven cafés and food chains.
Platinum Café Resto has been serving Indonesian diners since 2003, known for its generous portions, halal-certified menus, and global culinary variety. Over time, however, the brand’s visual presence began to feel dated in a market now saturated with trend-driven cafés and food chains.
Client
Client
Platinum Resto
Platinum Resto
CAPABILITIES
CAPABILITIES
Identity
Identity
,
,
Social Media
Social Media
Year
Year
2023
2023
Industry
Industry
Food and Beverage
Food and Beverage
Strategy
Strategy
Rediscovering a Culinary Legacy
Rediscovering a Culinary Legacy
Platinum wasn’t just competing on taste, it needed to evolve its identity to keep pace with modern expectations while holding onto what made it special: comfort, variety, and accessibility. The new identity centers around Platinum’s core concept: worldly taste.
Platinum wasn’t just competing on taste, it needed to evolve its identity to keep pace with modern expectations while holding onto what made it special: comfort, variety, and accessibility. The new identity centers around Platinum’s core concept: worldly taste.
DESIGN
DESIGN
Bringing Worldly Taste to Life
Bringing Worldly Taste to Life
We built the design system on a reinterpretation of the original three-stripe logo, transforming it into a brand device that represents not just legacy, but flavor. The stripes now symbolize the essence of taste itself: sweet, salty, and sour, creating a playful, sensory visual language.
The stripes also act as a modular frame, allowing flexible layouts across packaging, menus, and digital touchpoints. The color palette draws from global food cues, while typography is kept bold and legible for both dine-in and quick-service environments. The result is a system that feels vibrant, confident, and distinctly Platinum.
We built the design system on a reinterpretation of the original three-stripe logo, transforming it into a brand device that represents not just legacy, but flavor. The stripes now symbolize the essence of taste itself: sweet, salty, and sour, creating a playful, sensory visual language.
The stripes also act as a modular frame, allowing flexible layouts across packaging, menus, and digital touchpoints. The color palette draws from global food cues, while typography is kept bold and legible for both dine-in and quick-service environments. The result is a system that feels vibrant, confident, and distinctly Platinum.
IMPACT
IMPACT
A New Appetite for a Trusted Brand
A New Appetite for a Trusted Brand
With the updated identity rolled out across store signage, packaging, marketing tools, and digital platforms, Platinum now communicates with more clarity and visual consistency. It speaks to returning customers who value familiarity, while attracting a younger, more design-aware audience who care about experience as much as flavor.
The rebrand helps reposition Platinum as a modern comfort-food destination, still proudly halal, still proudly diverse, but with a look and feel that’s ready for today’s culinary world.
With the updated identity rolled out across store signage, packaging, marketing tools, and digital platforms, Platinum now communicates with more clarity and visual consistency. It speaks to returning customers who value familiarity, while attracting a younger, more design-aware audience who care about experience as much as flavor.
The rebrand helps reposition Platinum as a modern comfort-food destination, still proudly halal, still proudly diverse, but with a look and feel that’s ready for today’s culinary world.
"The process came with its challenges, but Intrval’s execution made all the difference. The Platinum owner & team is happy with the result."
Teddy Aang
Brand Consultant
Result
Result
23%
New outlets have opened since the rebranding, bringing the total to 26 outlets.
Credits
Creative Direction:
Teddy Aang
Design:
Michael Karmelius, Bayu Prihantoro
Photography:
Teddy Aang Team
Case Study Production:
Michael Karmelius
Project Management
Teddy Aang
