Snifff
It's Worth It!
Snifff is a dog catering brand that delivers freshly cooked, human-grade meals tailored to each dog’s needs, based on breed, age, weight, and lifestyle. In a market filled with dry and processed pet food, Snifff stands out by emphasizing nutrition, personalization, and emotional connection between dogs and their owners. The brand’s mission is simple yet meaningful: to make every mealtime a joyful bonding moment.
Snifff is a dog catering brand that delivers freshly cooked, human-grade meals tailored to each dog’s needs, based on breed, age, weight, and lifestyle. In a market filled with dry and processed pet food, Snifff stands out by emphasizing nutrition, personalization, and emotional connection between dogs and their owners. The brand’s mission is simple yet meaningful: to make every mealtime a joyful bonding moment.
Client
Client
Snifff
Snifff
CAPABILITIES
CAPABILITIES
Identity
Identity
,
,
Social Media
Social Media
Year
Year
2024
2024
Industry
Industry
Consumer Goods and Retail
Consumer Goods and Retail
Strategy
Strategy
Turning Care Into Connection
Turning Care Into Connection
Most pet food brands talk about function. Snifff talks about feelings. Our approach was to build the brand from a place of empathy, understanding that for many owners, their pets are family. Through strategy and content, we positioned Snifff as a “dog catering experience,” not just another pet food brand. The communication line “Snifff, It's Worth It!” and the message “Joyful dog, joyful you” captured that emotional bridge, showing how care, nutrition, and happiness flow both ways between dogs and their humans.
Most pet food brands talk about function. Snifff talks about feelings. Our approach was to build the brand from a place of empathy, understanding that for many owners, their pets are family. Through strategy and content, we positioned Snifff as a “dog catering experience,” not just another pet food brand. The communication line “Snifff, It's Worth It!” and the message “Joyful dog, joyful you” captured that emotional bridge, showing how care, nutrition, and happiness flow both ways between dogs and their humans.
DESIGN
DESIGN
Personal, Playful, and Seamlessly Experience
Personal, Playful, and Seamlessly Experience
The brand identity draws from Snifff’s core idea of joy and connection. The logo and visual language combine organic shapes and soft typography to express warmth and trust. The color palette feels clean yet friendly, inspired by real food tones, golden browns, creamy whites, and fresh greens.
To ensure a smooth user experience, the brand ecosystem was designed with personalization in mind. Dog owners can visit snifffbowl.com and fill out a short questionnaire about their dog’s breed, age, activity level, and dietary preferences. Based on these inputs, Snifff automatically recommends the most suitable meal plan, which can then be ordered directly through integrated e-commerce checkout. For dogs with specific conditions, such as custom weight or dietary restrictions—owners can connect directly via WhatsApp, seamlessly linked through the website.
Across packaging, content, and UI, the design emphasizes warmth, credibility, and simplicity, making every step, from discovery to delivery, feel personal and effortless.
The brand identity draws from Snifff’s core idea of joy and connection. The logo and visual language combine organic shapes and soft typography to express warmth and trust. The color palette feels clean yet friendly, inspired by real food tones, golden browns, creamy whites, and fresh greens.
To ensure a smooth user experience, the brand ecosystem was designed with personalization in mind. Dog owners can visit snifffbowl.com and fill out a short questionnaire about their dog’s breed, age, activity level, and dietary preferences. Based on these inputs, Snifff automatically recommends the most suitable meal plan, which can then be ordered directly through integrated e-commerce checkout. For dogs with specific conditions, such as custom weight or dietary restrictions—owners can connect directly via WhatsApp, seamlessly linked through the website.
Across packaging, content, and UI, the design emphasizes warmth, credibility, and simplicity, making every step, from discovery to delivery, feel personal and effortless.
IMPACT
IMPACT
Building Trust, One Meal at a Time
Building Trust, One Meal at a Time
Since launching Snifff’s new communication system and digital touchpoints, engagement and inquiries have grown consistently. The brand quickly gained visibility across Jakarta’s pet communities, supported by authentic storytelling and word-of-mouth referrals. Snifff’s unique positioning as a “dog catering” brand introduced a fresh category in Indonesia’s pet food industry, one where technology, empathy, and nutrition work hand in hand. As it continues to grow, Snifff strengthens a simple idea: that love, care, and happiness can all be served in a bowl.
Since launching Snifff’s new communication system and digital touchpoints, engagement and inquiries have grown consistently. The brand quickly gained visibility across Jakarta’s pet communities, supported by authentic storytelling and word-of-mouth referrals. Snifff’s unique positioning as a “dog catering” brand introduced a fresh category in Indonesia’s pet food industry, one where technology, empathy, and nutrition work hand in hand. As it continues to grow, Snifff strengthens a simple idea: that love, care, and happiness can all be served in a bowl.
“We wanted to create a dog food catering brand, and Intrval helped us from scratch, from brand strategy, naming, and identity to digital experience, including product photography, website, and communication at social media. Their work made everything seamless. Now, Snifff is ready to move into the next stage of brand growth.”
Gerry Benedict
Co-Founder Snifff
Result
Result
600+
Dog food catering sold in half a year.
100%
Social Media follower growth
Credits
Creative Direction:
Michael Karmelius
Design:
Bayu Prihantoro, Michael Karmelius
Motion & Content Design:
Rizki Catur
Project Management:
Arief Kristianto
Case Study Production:
Michael Karmelius
Snifff:
Gerry Benedict, Jennifer Clara
