Mahaka X
Supercharge Ecosystem
Mahaka Media, established in 1992, has long been a major force in Indonesia’s media industry, managing radio, publishing, digital, and event businesses. As audience behavior shifted and digital culture reshaped the creative landscape, Mahaka saw the need to evolve beyond its legacy structure. This transformation became MahakaX, a new identity built to unite media, technology, and creativity into one collaborative ecosystem.
The rebrand was designed to reposition Mahaka as a modern platform that connects creators, brands, and communities while staying true to its pioneering roots.
Mahaka Media, established in 1992, has long been a major force in Indonesia’s media industry, managing radio, publishing, digital, and event businesses. As audience behavior shifted and digital culture reshaped the creative landscape, Mahaka saw the need to evolve beyond its legacy structure. This transformation became MahakaX, a new identity built to unite media, technology, and creativity into one collaborative ecosystem.
The rebrand was designed to reposition Mahaka as a modern platform that connects creators, brands, and communities while staying true to its pioneering roots.
Client
Client
Mahaka X
Mahaka X
CAPABILITIES
CAPABILITIES
Identity
Identity
,
,
Digital
Digital
Year
Year
2022
2022
Industry
Industry
Media and Entertainment
Media and Entertainment
Strategy
Strategy
Reimagining a Media Legacy
Reimagining a Media Legacy
The rebrand began with a simple question: how can Mahaka’s heritage in media evolve into a system for creative collaboration? The answer was found in the letter X. It represents the intersection of ideas, industries, and people, the DNA of the new MahakaX.
This symbol became the foundation for the entire strategy, serving as a metaphor for connection and exchange. By redefining Mahaka not as a broadcaster but as a creative connector, the strategy aligned all its business units under one powerful vision: an ecosystem where creativity and commerce move together.
The rebrand began with a simple question: how can Mahaka’s heritage in media evolve into a system for creative collaboration? The answer was found in the letter X. It represents the intersection of ideas, industries, and people, the DNA of the new MahakaX.
This symbol became the foundation for the entire strategy, serving as a metaphor for connection and exchange. By redefining Mahaka not as a broadcaster but as a creative connector, the strategy aligned all its business units under one powerful vision: an ecosystem where creativity and commerce move together.
DESIGN
DESIGN
A Language for Collaboration and Movement
A Language for Collaboration and Movement
The new visual identity brings the energy of the X to life. Every graphic element was designed to express intersection and motion, from bold geometric forms to sharp directional layouts. The signature red from Mahaka’s heritage was kept as a bridge to its past, but modernized for digital presence.
The system is flexible and modular, allowing each sub-brand within the ecosystem to maintain individuality while contributing to a unified whole. Across screens, stages, and social feeds, the design consistently communicates MahakaX as a brand in motion, progressive, collaborative, and future-facing.
The new visual identity brings the energy of the X to life. Every graphic element was designed to express intersection and motion, from bold geometric forms to sharp directional layouts. The signature red from Mahaka’s heritage was kept as a bridge to its past, but modernized for digital presence.
The system is flexible and modular, allowing each sub-brand within the ecosystem to maintain individuality while contributing to a unified whole. Across screens, stages, and social feeds, the design consistently communicates MahakaX as a brand in motion, progressive, collaborative, and future-facing.
IMPACT
IMPACT
From Media Company to Creative Platform
From Media Company to Creative Platform
Since its transformation, MahakaX has become a stronger, more relevant brand in Indonesia’s creative economy. The new identity unified internal culture and opened new collaborations across digital, education, and entertainment. It repositioned MahakaX beyond its roots as a media company into a creative platform that empowers creators, supports innovation, and connects industries. The shift from traditional broadcasting to a dynamic ecosystem reflects Mahaka’s commitment to shaping Indonesia’s creative future while honoring the legacy that started it all.
The results speak for themselves. In 2024, MahakaX reversed a net loss of Rp 52.41 billion in 2023 to achieve a net profit of Rp 5.58 billion, its first profit in five years. Revenue grew to Rp 208.55 billion, up 4% year-on-year, while EBITDA surged 179% to Rp 25.3 billion, driven by tighter synergy and digital innovation across business units.
These numbers prove how a rebrand, when rooted in strategy and executed with precision, can reshape perception, strengthen performance, and unlock new opportunities for growth.
Since its transformation, MahakaX has become a stronger, more relevant brand in Indonesia’s creative economy. The new identity unified internal culture and opened new collaborations across digital, education, and entertainment. It repositioned MahakaX beyond its roots as a media company into a creative platform that empowers creators, supports innovation, and connects industries. The shift from traditional broadcasting to a dynamic ecosystem reflects Mahaka’s commitment to shaping Indonesia’s creative future while honoring the legacy that started it all.
The results speak for themselves. In 2024, MahakaX reversed a net loss of Rp 52.41 billion in 2023 to achieve a net profit of Rp 5.58 billion, its first profit in five years. Revenue grew to Rp 208.55 billion, up 4% year-on-year, while EBITDA surged 179% to Rp 25.3 billion, driven by tighter synergy and digital innovation across business units.
These numbers prove how a rebrand, when rooted in strategy and executed with precision, can reshape perception, strengthen performance, and unlock new opportunities for growth.
"Working with Intrval helped us see the X not just as a logo, but as our DNA, a symbol of collaboration and constant movement. The new identity feels alive and modern, just like the ecosystem we’re building."
Tubagus Farras
CEO of Mahaka X (2022-2024)
Result
Result
15%
YoY revenue growth
in 2025
↑48%
YoY EPS growth
in Q1 2025
↑37%
Gross margin
in Q2 2025
Credits
Creative Direction
Michael Karmelius
Design
Zhafira Fadriz, Bayu Prihantoro
Strategy
Vincent K
Project Management
Regina Winata
Case Study Production
Michael Karmelius, Rizki Catur
Mahaka X
Tubagus Farras, Vincent, Alliyah
